Insights & ideas

Ideas to help your stories make a bigger impact.

Practical advice, creative inspiration and thoughtful guidance on using film to connect with people, communicate your impact and strengthen your charity’s story.

What you’ll find here

Charity storytelling

How to tell stories that feel human, honest and memorable.

Showing your impact

Ideas for turning outcomes, evidence and lived experience into film.

Using video with purpose

Practical ways to use film for awareness, fundraising and engagement.

Have a story worth sharing?

Let’s turn it into a film that moves people.

Whether you want to raise awareness, demonstrate your impact, strengthen a funding case or inspire people to act, we’ll help you shape a film with purpose.

Tell us about your project You don’t need a finished brief to get started.