A good charity video is authentic, emotionally engaging, and focused on storytelling. It should have a clear message, be visually compelling, and end with a strong call to action—whether that’s donating, sharing, or getting involved.

It depends on the platform and purpose. Social media videos are typically 30–90 seconds, while website or campaign videos might run 2–4 minutes. Longer documentary-style films can go up to 10 minutes if the story is strong.

We offer a video marketing service if you’d like additional support with getting your video out there and seen by the relevant audience. Depending on your goals for your video will depend on how it’s best promoted. We recommend that you share it across social media, embed it on your website and include it in newsletters. You can also repurpose clips or quotes from the video for extra visibility.

Yes—video is one of the most powerful tools for building trust, showing impact, and reaching new supporters. Even a short, low-budget video can drive real results when done strategically.